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The Game of Archetypes: How Storytelling Works for Tech Brands

Reading time2 min
Views1.2K
How’s your work week going? I took some time off publishing new articles and consulting clients to look at «The Hero and the Outlaw» by Carol Pearson and Margaret Mark. It’s a guide to leveraging the power of archetypes for your brand, and I think there’s much to learn from it.

Archetypes are properly defined as «universal constructs of the human psyche». In layman’s terms, these are images we all recognise because they’re built into our subconscious mind. One such example is the archetype of the hero  —  a good guy who triumphs over evil and saves the day.

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Total votes 22: ↑21 and ↓1+20
Comments1

How Brands Can Break Through the Tech Media Bubble

Reading time7 min
Views1.2K
Good luck getting people to read your branded tech story. Now, before you get mad, I’m sure you’ve got something great to share. I’m sure you found an exciting new solution to some sort of problem. All you want is for others to be as excited about it as you are. Sadly, the odds are not in your favour.

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Total votes 23: ↑22 and ↓1+21
Comments0

Automation VS Chaos

Reading time5 min
Views1.1K
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IT technologies evolution allowed to control huge data flows. Business has a lot of IT solutions: CRM, ERP, BPM, accounting systems or at least just Excel and Word. Companies are different too. Some of companies are composed of plenty branches. Let’s name such as “Pyramid”. Pyramids have data synchronization issue for pile of IT systems. Software vendors and versions differ for branches significantly. In addition management company continuously modify reporting requirements that causes frustration assaults in the branches. This is a story about the project I happened to encounter chaos that needed to be systematized and automated. Low budget and tight deadlines limited the use of most existing industrial solutions but opened up scope for creativity.
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Total votes 12: ↑12 and ↓0+12
Comments0

Как спланировать двухнедельный спринт

Reading time5 min
Views31K

Иногда молодые команды разработки охватывает неразбериха.


Это случается в тот момент, когда они ещё не до конца разобрались, что такое эджайл; проджект и продакт спорят, кто из них кто, а задачи каждый ведёт сам по себе. Или все уже всё знают, но планировать спринты не получается — задачи не прорабатываются, демо и ретро проходят нерегулярно.


У нас тоже была похожая история, но мы нашли свой путь.


Это рассказ от команды личного кабинета Яндекс.Кассы, и подробнейшая инструкция для тех, кто хочет улучшить своё планирование.


Как всё было

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Total votes 21: ↑20 and ↓1+19
Comments6

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